All I have to say about trademarks - do it! Seriously, go and do it. Stop reading, research an attorney or ask around and call. Make the call and get it done.
Don't lose sleep over it, don't waste any more time fretting, just hire the attorney today! You can do it yourself, but seriously, you need to run your business and this is something that needs detail, focus and time. If you aren't a legal whiz kid, married, engaged or dating an attorney or have a lawyer friend, just hire the attorney and get it done.
Thank you Alexis Arena of Flaster/Greenberg P.C.!
Best IP attorney I could have found that listened, cared and bottom line - executed professionally and timely with excellent follow-up.